Florentine New Year’s Day

In Florence, the New Year historically doesn’t begin on January 1st, but on March 25th, nine months before Christmas and the birth of Jesus Christ. This institutionalization dates back to the seventh century and is linked to the announcement to the Virgin Mary by the Archangel Gabriel.

Since ancient times, on 25 March an enthusiastic crowd went to the Basilica of the Santissima Annunziata to venerate the effigy of the Annunciation. Even today, many Florentines reach it on this day to pay homage to the icon of the Annunciation.

Every year, the Florentine New Year’s Day is celebrated in the alleys and squares of the city center with the Corteo Storico della Repubblica Fiorentina in all its solemnity. The procession leaves in the early afternoon from the Piazzetta di Parte Guelfa and runs along the main streets till reaching the Basilica of the Santissima Annunziata, where it stops to pay homage to the sacred effigy. After about half an hour, the parade turns back to the Piazzetta di Parte Guelfa.

The colors, the original costumes and the atmosphere illustrate an ancient and extremely rooted tradition, still today, in the Florentines soul.


25 March 

Take advantage of this event to discover the Florence